1/17/2024 0 Comments New red bull flavorThe firm advises retailers to stock all three to offer shoppers choice during the warmer months and maximise sales. Red Bull Editions are growing ahead of total Sports & Energy flavours, with the top three skus (Red Edition 250ml, Red Bull Apricot 250ml and Red Bull Tropical 250ml) cumulatively amassing £4.3m in value sales over the summer – that’s 61% of all Red Bull Editions sales. Red Bull Apricot Edition is Red Bull’s most successful NPD attributing to 30% of Editions sales, contributing to 54% of Editions growth and has sold 4.8m packs to a value of £6.8m since launch ( Nielsen Scantrack). The launch follows the success of the Red Bull Apricot Edition range, which launched early last year and is now permanent in the portfolio. With such strong purchase intent, we are positive that the new Red Bull Summer Edition Juneberry will help drive further trial, introducing even more shoppers to the category to help boost summer sales.” Our research highlights that 24% of people who don’t currently buy Energy Drinks say they would try a flavour, with converted Energy shoppers also keen to experiment – 41% of them saying they would try a flavour. “Flavours are an essential must-stock during the summer, with many shoppers incremental to the category. This has led to Red Bull Editions quadrupling in value within the last two years and appealing to more females, with 62% of Editions spend by female buyers. “We also know shoppers love to explore new flavours, so we are constantly innovating, to add excitement to the category, which has not only helped us to drive sales but also encourage trial by introducing new shoppers to the sector. Research also shows that shoppers are looking for new, exciting flavours, with 31% saying an exciting flavour would persuade them to buy new drinks and 18% have bought drinks with new or different flavours in 2021 ( NielsenIQ).Ī Red Bull Spokesperson said: “Red Bull is the signpost to the category, therefore instrumental to the overall strong performance of Flavoured Sports & Energy Drinks, outperforming total flavoured Sports & Energy by four times. In the last two years, flavours have been a key driver to accelerated growth of the Sports & Energy category and now 61% of functional energy is consumed for flavour, up from 40% in 2020 ( Kantar). Some Red Bull fans are already anticipating the new seasonal flavor and sharing the news. Its marketing campaign features athlete Carissa Moore. Reminiscent of dark cherries or raisins, and slightly mild blueberries, Red Bull claims Juneberry performed well in multiple consumer taste tests, offering a strong flavour profile and the highest purchase intent of any previous Summer Edition at 75% ( Taste Test Red Bull 2021).Īvailable in 250ml, 250ml PMP, 255ml Sugarfree and 250ml Sugarfree 4-pack, the launch of Red Bull Summer Edition Juneberry will be supported with a range of tailored POS to raise awareness instore across all key touchpoints. Shoppers will be able to find the new flavor in matte orange cans, which come in 8.4-ounce and 12-ounce sizes. Of course, Red Bull’s signature flavor and the classics are always delicious The Red, Yellow, Blue, Green, Peach, and Coconut Editions are perfect for summer.Juneberry is the latest Summer Edition flavour from energy drink giant Red Bull. Fig Apple has a sweet and refreshing taste that is perfectly crisp. Silver has since been discontinued, and red reformulated to a. Many winter flavors have been big hits: Pomegranate, Arctic Berry, Fig Apple, and Plum Twist are all tasty additions to the seasonal flavors. The original three flavored Editions: red (cranberry), blue (blueberry) and silver (dry lime). I’m definitely looking forward to what Red Bull has to offer later in the year as well. Very interesting flavor, the only drawback compared to other brands is the smaller. This flavor was so popular Red Bull brought it back as the Amber Edition for year-round sale. Tastes like a standard energy drink with hints of tropical and bubblegum. Another top Red Bull summer flavor is Strawberry Apricot, from the summer of 2022. This summer’s Red Bull flavor is Juneberry, said to include flavors of Juneberry (of course), “red grape, cherry, and red berries with a slight floral finish.” This is an incredibly delicious flavor, it tastes like an ice cold popsicle, perfect for the summertime! Juneberry is definitely a new number one pick for me. This summer’s new flavor was just released, and it’s already been titled a new favorite. In the past, flavors such as Dragon Fruit, Strawberry Apricot, Grapefruit Twist, Beach Breeze, Coconut Berry, and more have been extremely popular releases during the summer months. Exciting information regarding the release of RedBull’s latest flavor!Īs my fellow energy drink fans know, Red Bull consistently releases new flavors for each coming season.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |